The increasing influence of artificial intelligence on the creative industries is a topic that has instigated widespread anxiety about job losses and the loss of creativity, and the world of fashion is no exception. But the upcoming London Fashion Week, marking the event’s 40th anniversary will display an array of AI-generated outfits. Moreover, industry insiders have expressed growing confidence in what the technology can do for the industry, from improving diversity to shortening the path from design desk to shop floor.
How Is the Fashion Industry Using AI Clothing Designers?
Product Development and Innovation
Fashion retailers depend heavily on creativity to keep customers coming back. Nowhere is the “art” of fashion more highly treasured. But even here, the industry is using AI to get deeper insights into trends that can impact design and product development. And for creating mood boards and other design templates in just seconds; that would otherwise take hours or days to complete.
Recently a US-based retailer of sports apparel used AI to discover that a particular line of skirts didn’t sell as well as others owing to its type of zipper. That resulted in the retailer asking the designer to switch to more stylish and premium zippers. AI Fashion Designer Free can pull out the commonalities that may not be easily seen. And then what design should do is use that knowledge and create something with it.
Fashion brands as variegated as very conservative to the most fashion-forward arrivistes are embracing AI to endow their marketing, store operations, customer service, inventory management, and design shops with higher efficiency, trend awareness, and a trendy breeze!
Marketing
Fashion brands are making the best use of AI to create more targeted marketing opportunities. For example, a retailer selling up-market men’s outerwear uses AI to spot what products (like coats and scarves) present the best cross-selling opportunities And to figure out that customers in Chicago, Illinois, are inclined to buy coats with longer waists to fight severe wind and cold during winters. While customers in Phoenix, Arizona, perhaps are trying to find more short-waisted coats. Because they’re more interested in outerwear that doesn’t hamper their outdoor recreational activities, like skiing.
To put it simply, people in Chicago are trying to battle the cold, whereas people in Phoenix are maybe trying to play in it while on a holiday. This retailer uses basic AI to spot such less-noticeable insights. Plus uses GenAI to create personalized marketing emails with personalized subject lines as well as marketing copy modified for each potential customer.
Summing Up
As with all other technological initiatives, fashion brands must kick off their AI journey with very specific goals. It’s furthermore vital to ensure that AI algorithms have access to real data. “If your data is superficial or inaccurate, you just cannot capitalize on the capabilities of AI Fashion Designer Free. The next step is to determine what AI will help accomplish, like increasing revenue or improving the customer experience. Summing up, with carefully curated data estate and identified goals, fashion brands can search for AI technologies that suffice those specific needs.