A boom in ecommerce businesses is being witnessed across the globe. Consumers these days are more inclined towards online shopping. So, it becomes crucial to have a professional website that can ensure higher conversions and boost business growth. Opting for a custom web design has become essential as it offers numerous benefits.
What Is Custom Web Design?
As the name suggests, custom or bespoke web design is specially designed to cater to the specific needs of your business. Adding the latest functionalities is possible with bespoke web development.
Custom ecommerce web design let’s you customise your website and features you require for your brand can be added. You can get a unique website developed which complements your brand.
The developers can integrate more functionalities that you want to add to meet your needs. Custom web development is a flexible way of creating a website where different languages and frameworks can be used.
KOL Limited is a leading ecommerce web design company in the UK. They have expertise in developing high converting custom websites. They have experience of developing numerous business websites in different niches. From clothing, fine jewellery, valuation, watches, packaging and more, they have developed unique websites for their clients. They also provide digital marketing services such as SEO (search engine optimisation), PPC (Pay Per Click) marketing, content marketing, social media management and email marketing.
What Are The Advantages Of Custom Web Development?
Let’s get to know some of the major advantages of bespoke web design:
Tailored Solution For Your Business
Custom ecommerce solutions offer tailored web development as per your business niche. If you want different features and functionalities on your website, a tailored solution is apt for you. Going with pre-made templates for your website creation can soon frustrate you due to their limitations.
Off-the-shelf web design templates may not take time and can quickly create a website but such a website will lack in bespoke features. It will also not look unique, therefore making it difficult for you to stand out from the crowd. On the other hand, a customised website will be able to fulfil your business goals.
Aesthetic Appeal and Great User Experience
A bespoke web design is unique and has an aesthetic appeal to gain the attention of your potential customers. Custom web development ensures a great user experience to your users. A bespoke website will have easy navigation and an intuitive user interface. A customised site can increase user retention and engagement on your website.
Potential customers landing on your website will know immediately what your site is about. To gain more leads, it is important to engage with your users. Speed plays a vital role in retaining users. High speed provides an excellent user experience and reduces your bounce rate.
A customised ecommerce web design offers high speed and ensures your users get a great shopping experience on your site. This directly results in more sales.
A slow website will result in a rise in the bounce rate and cart abandonment. This will lower your website’s rankings on search engines. This makes speed an essential metric to be taken care of when developing a website.
To Ensure Digital Security
An ecommerce website must be secure so that potential customers can purchase your products without any risk. When GDPR or sensitive data is involved, security becomes a crucial consideration. A custom web development company will have expertise in handling security concerns. They will use a highly secure payment gateway so that users can securely shop on your web store.
Secure APIs can be connected to your site to deal with any security issue or data breach.
SEO Integrated Web Development
Custom web design ensures the integration of SEO (search engine optimisation) on your website. SEO friendly content can be included when developing a customised website. SEO can result in higher rankings of your web pages on SERPs (search engine results pages).
Your social media channels too can be included on your website when you opt for a bespoke web development. Analytic tools can be integrated to track your social interactions.
Exponential Business Growth
Your ecommerce web design company will create a web store to achieve your business goals. You will be provided with a dashboard to edit the website as per your requirements. Such flexibility is not possible when opting a template based web design. A customised website is so designed that in future as your business grows, you can effortlessly upgrade it.
I hope, after reading the article you can make an informed decision regarding the type of website you require to meet your business goals.