The Benefits of Adding Voice Search to Your Mobile App Development
At least 63% of eCommerce customers are likely to search for products that interest them on mobile sites or applications. With the increasing number of smartphone users and devices, a business owner has more opportunities to grow via mobile applications.
As search is the first step towards lead generation and conversion, making them agile and experiential is essential. You might want to increase the convenience of conducting searches online.
Voice search has become important as a result. At least 50% of users resort to voice search when driving or travelling. 65% of users connect to the apps via their voice-enabled devices to look for products that interest them. These numbers indicate the growing use of voice search and their importance.
Here, we will look at the benefits associated with voice search to help make the right decision.
Top 7 Benefits of Adding Voice Search to Mobile Apps
Here are some benefits if you are still trying to decide whether adding voice search and the accompanying costs can help your business. They will help you make the right decision.
- Need for a Search Button
Imagine wanting to look for your favourite shirts from a wide variety of clothing and apparel sections on the mobile application. You need buttons to click or input spaces to add your search phrases.
This means the mobile app developer has to design an interface that can incorporate all types of searches. It should include the categories, sub-categories, filtering by brand and other details. This can make designing and plan quite cumbersome.
However, when you introduce voice searches, users can directly communicate their requirements to the application. They need not click on the several buttons; instead, they need to say what they require.
For example, by saying red shirt (brand name), they will get a list of all the red shirts listed for the brand.
This simplifies the development process and enables the user to conduct fast searches.
- Improves the Customer-Application Interaction
As the user can directly communicate and get the results from the mobile application, it will impact the user-app interaction positively. Communication flow is more effortless when they have to say rather than type their search requirements.
For example, when the person is commuting, it might be difficult to type the phrases. Searching through voice is easier. This allows the user to search for their products/services when they want.
As a result, the interactions are better, and the customers are presented with better experiences. This allows them to use your app more often and enjoy the results.
- Presents you with a Satisfied Customer
What happens when you type while in a fast-speeding car? You might make typing errors. This can lead to erroneous results and, eventually, frustration. Sometimes, you don’t know the spelling or how the particular thing is searched.
Voice search helps overcome these limitations and provides a smoother way to interact with the application. You can speak to the application and get the outcomes faster than typing. Moreover, there is no room for error in this case. As a result, the customers are more satisfied with the outcomes and find voice searches reliable.
At the same time, it is easier to use voice search to complete your searches. That’s why you would see more people using this more often.
- Integration with AI Devices
Artificial Intelligence is taking voice searches to the next best level. You can integrate your apps with AI-based devices such as Alexa and Siri. You can easily get the desired results by saying “Alexa” or “Siri” and completing your searches.
These devices make the searches easy and effective too. It will also help marketers plan for voice searches and enhance user interactions. This would add to the experience, improve the returns and even improve the retention rate for your business.
- Improves the Mobile App Boundaries
For a long time, conducting searches on a mobile app was considered a limitation. The small screen could not handle a huge input box or make typing convenient. Searches were full of errors and retyping. As a result, it could lead to poor experiences. Most people avoid searching on mobile phones.
However, businesses can overcome this challenge by incorporating voice searches. It will offer better opportunities to businesses to enable searches and help users find what they need on the go.
- No Language Restrictions
Languages often restrict most searches. You must either change the language on your keyboard or type in English. However, voice search removes this limitation by offering multi-lingual support.
You can easily search for your items using the language you speak. It extends the convenience and experience in multiple ways.
Businesses will need to work on this bit to make voice searches offer support to more than one language.
- Searches are Accessible
With voice searches, you can make a search on your app more accessible to the users. For example, people with disabilities can easily access the searches and look for products they need. Aged people can use voice searches to easily look for things without going through complicated interfaces.
Owing to the multiple languages that the voice search supports and the accessibility it offers, it improves the usability and user-friendliness of the application.
Conclusion
Voice searches enhance customer experience and improve app engagement. Eventually, it will help improve your business’s retention and conversion rate.
Integrating voice searches with your mobile application and identifying ways to include voice-assisted devices can help enhance usability. You should ideally partner with a capable mobile app development company that can integrate voice-enabled devices and searches to enhance experiences.
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They would know how to implement the voice search, when to use it and how to implement it error-freely.
